Disney Names Asad Ayaz Chief Marketing And Brand Officer
Just hours after The Walt Disney Company announced it will report its first-quarter 2026 earnings on February 2, the Mouse House is shaking up its corporate hierarchy.
Today, Disney announced the creation of a new enterprise marketing and brand organization tasked with aligning the company’s marketing teams across its business and better connecting with consumers worldwide.
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“The new enterprise marketing organization will harness the collective strength of marketing teams across the company. It will support a more connected approach to how Disney reaches audiences, elevates its campaigns, and advances the business goals of each segment and the company as a whole,” Disney explained.
Asad Ayaz Will Lead the New Unit
To lead the new unit, Disney is turning to Asad Ayaz, who has helmed Disney’s marketing efforts for years. Most recently, he has served as Walt Disney Studios’ President of Marketing for eight years, leading marketing for Disney+. In 2023, he added Chief Brand Officer to his title.
Asad Ayaz. Photo: Also Scott Gustin
“Asad is an exceptional creative leader with strong strategic and operational prowess and deep experience across Disney and its brands, and we are excited for what we will accomplish together as we strengthen the connection between Disney and audiences around the world,” said Disney Entertainment Co-Chairs Alan Bergman and Dana Walden, Disney Experiences Chairman Josh D’Amaro, and ESPN Chairman Jimmy Pitaro in a joint statement.
Bob Iger Lauds Ayaz
According to Disney, the new marketing organization will build on Ayaz’s leadership and connect the company’s shared capabilities and modern marketing tools.
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He will report directly to Disney CEO Bob Iger.
“Over more than two decades at the company – and as Disney’s first-ever Chief Brand Officer – Asad has helped bring the magic of Disney to life for millions through his exceptional leadership,” Iger said.
“As our businesses have evolved, it’s clear that we need a company-wide role that ensures brand consistency and allows consumers today to seamlessly interact with our wonderful products and experiences. The Chief Marketing and Brand Officer role is critical for this moment, and Asad is the perfect fit.”
Photo: MickeyBlog
