Disney+ Shares Heartfelt New Holiday Campaign Across EMEA
Disney+ is rolling out a new holiday campaign across the UK, Europe, the Middle East, and Africa, and it will tug at those heartstrings!
“A lifetime of great stories” is the latest campaign highlighting Disney’s century of storytelling and the connection fans form with movies, shows, and characters over the years.
It also shows how today’s line-up of original programming and award-winning series keeps that connection alive for new viewers.
The New Campaign
The new spot follows a girl who discovers her love for “Mickey Mouse at Christmas.”
The story follows her through her childhood, teenage years, university life, and adulthood as movies and stories help shape her path.
She watches “Home Alone” as a kid, turns to “Modern Family” during college, and streams FX’s “The Bear” on her work commute.
No matter how her life changes, Mickey Mouse and Disney storytelling stay close.
Disney+
The commercial ends with her sharing the same magic with her own daughter, showing how stories pass from one generation to the next.
A Lifetime of Great Stories
Check out the commercial here:
Emma Quartly, Vice President of Marketing, Disney+ EMEA, said in a statement:
“This campaign celebrates Disney’s century-long legacy of storytelling mastery and how Disney+ is evolving that legacy to continue to inspire audiences of every generation.
‘A lifetime of great stories’ is a heartfelt tribute to the stories that shape who we are and how we see the world. We hope it reminds our customers to revel in the joy of their favourite stories and to seek out the new ones that will become intertwined with their own life stories.”
Photo: Newsweek
Darren Bailes, Chief Creative Officer at VCCP, agreed, adding:
“We all grew up falling in love with one of the Disney characters – and whichever one it was, they stay with us through our lives… Truly a lifetime of great stories.”
Photo: Cartoon bucket
The campaign is running across TV, cinema, social, digital, out-of-home, and brand activations throughout EMEA as well as Disney+.
Stay tuned and follow along with us at MickeyBlog to stay updated on this and all things Disney.
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Feature Photo: Disney+
