The Walt Disney Company Sets 2026 Upfronts Date

The Walt Disney Company announced today that its 2026 upfront presentation will take place on May 12 at New York’s Javits Center.

Part of the annual Upfront Week, the event will see Disney begin the process of selling advertising for Super Bowl LXI, which is scheduled for February 14, 2027.

Photo: Buttercup Venues

The upcoming Super Bowl will be the first to be broadcast on ABC since 2006.

“We’ve officially kicked off our roadmap, designed to showcase the full breadth of Disney’s capabilities — from content and franchises to data and technology,” Rita Ferro, president of Disney’s ad-sales operations, said in a statement.

There Will Be Three Events Total

In addition to their annual upfront presentation, Disney will also hold an event on January 7 to showcase its new technologies and data capabilities.

Photo: Disney

This will be followed by a sports-centric showcase on March 24.

Anticipation Will Be High

While Disney has not indicated what it will have in store for any of the three presentations, advertisers will surely want to hear what the Mouse House has cooked up.

Photo: Disney

Between the company’s innovations in streaming, the launch of its ESPN direct-to-consumer app, and the upcoming Super Bowl, there is a lot to look forward to.

Last year, Bob Iger attended Disney’s upfronts for the first time in 30 years.

“I am deeply optimistic about our company, and in a world that is so in need of entertainment, it is a true privilege to run a company that is the embodiment of creative excellence, of great and bold storytelling, of quality, and of innovation.”

Bob Iger. Photo: Also Deadline

As always, be sure to check back with MickeyBlog. We will continue to update you on all the news coming out of The Walt Disney Company.

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