Disney and Volkswagen Are Teaming Up To Celebrate the Release of ‘Zootopia 2’
With just over a month to go until the film hits theaters, Disney and Volkswagen are teaming up to celebrate the release of Zootopia 2.
Today, the two partners released a new co-branded campaign commercial featuring Volkswagen vehicles with a “Zootopified” look.
Photo: Disney
The new spot also features a preview of “Zoo,” the film’s first single.
An Homage to Volkswagen Will Appear in ‘Zootopia 2’
In addition to the new commercial, the partnership between Disney and Volkswagen will see the iconic car manufacturer appear in Zootopia 2.
Photo: Disney/Volkswagen
When the film hits theaters, keep your eyes open for a “Wolfswagen,” which is not only a play on the manufacturer’s name, but also a homage to the brand’s headquarters in Wolfsburg.
“Cooperation plays an important role when it comes to effectively implementing emotional storytelling for the Volkswagen brand and reaching new customer groups,” Christine Wolburg, Chief Brand Officer of Volkswagen, said.
“‘Zootopia 2’ shows how important it is to question prejudices and break new ground together in an entertaining way; these are values that Volkswagen also embodies. We are thrilled to collaborate with the Walt Disney Animation Studios to ‘Zootopify’ our brand in the film in a perfectly funny way.”
Watch the Trailer
It should be noted that Disney and Volkswagen have previously collaborated on numerous occasions, including on campaigns dedicated to Obi-Wan Kenobi and Ant-Man and the Wasp: Quantumania.
You can watch the new Zootopia 2 spot below.
As always, be sure to check back with MickeyBlog. We will continue to update you on all the news surrounding the release of Zootopia 2.
