Disney+ To Roll Out Modernized Interface and Improved Navigation
Earlier this year, Disney CEO Bob Iger announced that Hulu would be fully integrated into Disney+, creating the “one app” streamer that Disney has long envisioned.
At the time, the company explained that as part of the integration, Hulu would be reimagined as a “global general entertainment brand” that would replace the star title on Disney+ internationally.
Photo: Disney+
“Work is already underway to continue enhancing our technology, and over the coming months, we will be implementing numerous improvements within the Disney+ app, including exciting new features and a more personalized homepage,” Iger explained.
NBC News
“All of this work will culminate with the unified Disney+ and Hulu streaming app experience that will be available to consumers next year.”
Multiple Disney+ Improvements Will Roll Out Next Week
While users will have to wait a bit longer for the unified app experience to debut next year, Disney is getting the ball rolling later this month with a series of design and navigation improvements.
(Photo Illustration by Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images)
Beginning October 8, Hulu will officially transform into the global General Entertainment brand on Disney+, replacing Star in international markets.
At this time, Disney+ will also introduce a new interface that will see the the creation of a new navigation bar at the top of the homepage.
Photo: Disney
Here, users will find the “For You,” Disney+, Hulu, and ESPN tabs, depending on their subscription.
Additionally, a “Live” hub will be added to the vertical navigation bar, taking users directly to live news, sports, events, and Streams.
Photo: Disney
Finally, new tags, including “Season Finale,” “New Series,” and “New Movie,” will be added to inform users about the latest content.
A Modernized Design
The new features will debut as part of a modernized design that better highlights the latest content from across Disney’s brands.
Photo: Disney
Disney+ will also introduce improved content sets that showcase “cinematic” poster-style artwork.
Improved Personalization
In addition to the new navigation tools, the upgraded Disney+ will see improvements in its personalized video algorithm.
Photo: Disney
Primarily focused on the “For You” tab, the new personalization capabilities will put more emphasis on users’ profiles to ensure they see the kind of content that they are interested in.
More To Come
Ahead of the launch of the unified app experience next year, Disney plans on rolling out even more upgrades.
Photo: Disney+
These will include widgets on iOS and new mobile-first and mobile-exclusive experiences.
Photo: Disney
So, be sure to check back with MickeyBlog. We will continue to update you on all the improvements coming to Disney+.
