Disney and WEBTOON Entertainment Are Partnering on a New Digital Comic Platform
The Walt Disney Company and WEBTOON are setting out on a new joint partnership that could change the digital comic landscape.
Yesterday, the two partners announced that they would be developing a new digital comics platform that will feature comic books from across Disney’s portfolio, including Marvel, Star Wars, and 20th Century Studios.
Photo: Marvel
For the first time ever, more than 35,000 of Disney’s comics will be available on a single platform, simplifying things dramatically for fans.
“With a new platform that will combine our product and technical expertise with Disney’s full comic catalog, we’re giving new and longtime fans all over the world a new way to discover these legendary characters and stories,” said Junkoo Kim, Founder and CEO, WEBTOON Entertainment.
Photo: Google Play
“Disney’s extraordinary storytelling legacy is second to none, and we’re honored to work with them to build the future of digital comics. This is a powerful next step for our growing global business, and a strong foundation for even greater collaboration with Disney in the years ahead.”
The New Service Will Build Upon Marvel Unlimited
As part of the Disney+ Perks program, Disney+ subscribers will also have access to curated comic content at no additional charge.
(Photo Illustration by Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images)
The new platform will be an expansion of Marvel Unlimited, which is Marvel’s current digital comics subscription service.
Marvel x Loungefly Avengers Comic Book Bag
According to a press release, the new digital comic platform will be built and operated by WEBTOON Entertainment. In addition to Disney’s content, the platform will host a selection of WEBTOON Originals.
Disney Aquires Equity in WEBTOON
Finally, as part of the new deal, Disney is acquiring a 2% equity in WEBTOON Entertainment.
Photo: Marvel Comics
“By uniting our unparalleled collection of comics across Marvel, Star Wars, Disney, Pixar and 20th Century Studios into a single digital platform, we’re giving fans unprecedented access to the adventures they love – all in one place,” said Josh D’Amaro, Chairman, Disney Experiences.
Photo: Marvel
“Through our expanded relationship with WEBTOON, the global leader in digital comics, we’re opening doors to new audiences and deepening fan engagement.”
