Disney and Hasbro Announce New Play-Doh Collaboration to Put Imagination in Kids’ Hands
Just months after Disney and Hasbro reached a new agreement centered on Star Wars and Marvel licensing, the two entities have announced that another collaboration is in the works!
Early this morning, Hasbro and Disney announced a new, expanded partnership between the Play-Doh brand and Disney, which promises to champion the power of imagination through immersive sensory play, storytelling, and experiences.
Photo: Hasbro
“The PLAY-DOH brand and Disney, two iconic brands in arts & crafts and entertainment, inspire creativity and imagination in children around the world,” said Tim Kilpin, President of Toys, Board Games, Licensing and Entertainment at Hasbro.
Photo: Amazon
“When beloved Disney characters are paired with the hands-on creativity of PLAY-DOH compound, it unlocks a world of limitless possibilities for playful storytelling and artistic expression.”
New ‘Mickey Mouse Clubhouse’ Play-Doh Sets Are on the Way
The new collaboration will result in new Play-Doh playsets inspired by Disney’s collection of characters and beloved stories.
Photo: Amazon
The first new collection of Play-Doh sets to emerge from the new collaboration will feature characters from Mickey Mouse Clubhouse.
These include the new Play-Doh Stamp & Go Megapacks, Play-Doh Happy Stackable Sets, and Play-Doh Disney Jr. On-The-Go Playsets.
More Releases Will Be Forthcoming
“The PLAY-DOH brand has been a favorite childhood play experience for generations, and our collaboration with Hasbro brings Disney storytelling into that tradition in fresh ways,” said Paul Gitter, Executive Vice President of Global Brand Commercialization at Disney Consumer Products.
A new set. Photo: Amazon
“We’re giving kids new ways to shape their imaginations while connecting with these iconic characters, expanding how families celebrate the stories they love.”
Photo: Also Amazon
The full line of Disney Play-Doh sets will be released throughout the rest of the year!
