What Your Kids Are Streaming on Disney+
Disney+ has a surprise hit these days, and that’s not the only good news.
According to a Vulture report, we just learned the company’s other streaming hits, and many of them skew young.
Disney+ logo
So, what are your kids streaming on Disney+ this summer?
The Surprise Hit
Let’s start by talking about the latest Marvel Cinematic Universe series, Ironheart.
Let’s just say I had low expectations for this one based on the way Disney marketed it.
When this series came out, Marvel performed the least amount of press for an MCU Disney+ series to date.
That’s unfortunate, since there’s a huge twist in the final episode, where an important Marvel character enters the MCU after many years of rumors.
Photo: Marvel
That seems like something Marvel should market, as does the possibility of a spinoff, which Ironheart’s mid-credits scene establishes as a likelihood.
Instead, Disney+ just kind of said, “Here’s a new Marvel series. Watch it if you want. Whatever.”
Surprisingly, fans HAVE watched. During its first week of availability, Ironheart earned 526 million viewer minutes.
While that’s not as much as some previous MCU programs on Disney+, it’s still better than Daredevil: Born Again ever managed during its first season.
Photo: Marvel
Now, during Ironheart’s second week, the show has not just held steady but even bested the previous total with 536 million viewer minutes.
Why am I so surprised? Well, Marvel marketed the stuffing out of Daredevil: Born Again, and the show also enjoyed multiple years of buzz during its production.
Photo: Disney
The relatively anonymous Ironheart has somehow crushed Daredevil, which should give some hope to Kingpin.
Maybe you’ll win one of these days, big guy.
Photo: Marvel
Since Ironheart has now streamed all six of its episodes, the show will probably drop from here.
However, it may have one more good week, as people do what I did and catch up with the big surprise in episode six.
Photo: Marvel
Of course, Ironheart performed even better, as Nielsen’s streaming tool doesn’t track second screen viewing.
And on that note…
What Are Your Kids Streaming?
Photo: Getty Images/Ringer illustration
As I mentioned at the top, Vulture published this article the other day.
It’s a list of the most popular streaming programs for kids between the ages of six and 17.
Families Streaming Disney+
Yes, that’s way too large a demographic, as I don’t think you’ll find many 16-year-olds sharing demographics with six-year-olds.
Blame Nielsen for once again being super sloppy with its data.
Photo: Bluey.tv
Still, we did learn some fascinating tidbits about what kids have watched since Memorial Day this summer.
The number one program is… not Bluey.
Photo: Disney
It’s Ginny & Georgia on Netflix, which reflects this show’s intense popularity with tweens and teens.
Similarly, the number three program is Squid Game, which makes me want to call Child Protective Services on some people.
Netflix
I choose to believe that only people ages 13 and up factor into this data. If I’m wrong, please never tell me.
A lot of kids are gonna need FYP therapist follow-ups, aren’t they?
Photo: Disney+
Anyway, we’re focusing on Disney, and its biggest hit is obviously Bluey.
Kids ages six to 17 streamed 895 million minutes worth of the beloved cartoon.
Netflix
That total is more than 500 million less than Ginny & Georgia, which circles us back to an important point.
We’re only discussing viewership in the proper demographic, and only programs streamed on televisions.
Photo: Disney+
How many kids do you know who watch Bluey primarily on their televisions? Exactly.
You bought them that tablet so that you could watch Squid Game on the TV.
To a larger point, this total exemplifies why Nielsen streaming data isn’t a fully reliable metric.
We know that Bluey gained about 4 to 5 billion viewer minutes during this time.
Photo: Disney
So, Nielsen is saying only 20 to 25 percent of those viewings came from kids aged six to 17. Color me skeptical.
MORE of What Your Kids Are Streaming
Phineas and Ferb
We have additional happy news, at least in my household, as Disney claims another spot in the top five.
Kids ages 6 to17 have also watched 748 million viewer minutes worth of Phineas and Ferb.
Photo: Disney Channel
That’s especially impressive when you consider – not to make you feel old – none of these kids were born when Phineas and Ferb first aired.
I swear this is true, as the show started in 2007, which is 18 years ago.
Photo: Disney
Okay, maybe I am trying to make you feel old. Welcome to my world.
Then we have another Disney hit among kids. It’s The Amazing World of Gumball, which had a Stitch-like 626 million viewers on Hulu.
Photo: Disney
This brings me to an important point. Vulture’s data doesn’t include movies, just television programs.
So, we won’t see anything like Moana 2 or Lilo & Stitch here.
LILO & STITCH, (aka LILO AND STITCH), from left: Maia Kealoha, Stitch (voice: Chris Sanders), 2025. © Walt Disney Studios Motion Pictures / Courtesy Everett Collection
As for Gumball, it recently made a comeback, which speaks to the ascending popularity of the brand.
While technically operating under a different, The Wonderfully Weird World of Gumball is being viewed by millions of kids right now as we speak.
Photo: Disney
And just like that, Disney has indoctrinated another generation of children into loving all things Mickey Mouse related.
We just won’t talk about what happened in the 2010s.
Disney’s Other Streaming Hits
Photo: Disney
Finally, we have a list of Disney’s other streaming hits for the week. Here’s what charted:
- The Bear – 892 million viewer minutes
- Bluey – 849 million viewer minutes
- Criminal Minds – 694 million viewer minutes
- Family Guy – 678 million viewer minutes
- Grey’s Anatomy – 667 million viewer minutes
- Bob’s Burgers – 582 million viewer minutes
- NCIS – 578 million viewer minutes
- Independence Day – 297 million viewer minutes
Independence Day
If you’re confused about Independence Day, I should probably mention that the chart covers June 30th through July 6th, 2025.
Yes, one of the holidays during that week was…Independence Day. We are not a creative society.
Hulu
The other thing I’ll note is that The Bear held pretty much even with last week but was down just ever so slightly.
As for Bluey, the two different numbers are easily explained.
Hulu
One’s for kids aged six to 17 for a period of five weeks. The other is just for the week of July 4th.
Overall, this was a very strong week for Disney, but on a non-Mouse note, I’ll add something that amused me.
Disney+
KPop Demon Hunters earned 720 million viewer minutes with The Wrap calling it Netflix’s Frozen.
So, Frozen fans may want to check it out.
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Photo: Ivan Marc
