Disney+ and Swimply Announce New Disney+ Dive-In Theater Experiences
Disney fans in Burbank and Los Angeles will have the ability to cool off this summer and watch classic films thanks to a new collaboration between Disney+ and Swimply.
Today, the new partners announced the launch of Disney+ Dive-in Theater, a first-of-its-kind summer collaboration that will reimagine poolside movie nights as a “fully immersive cinematic experience.”
Photo: Swimply
A Celebration of the Disney+ Throwback Collection
To celebrate the Disney+ Throwback collection, select Swimply-hosted private pools across Los Angeles will bring the movies to life and receive transformations based on Alien, Money, I Shrunk the Kids, and Camp Rock.
“The Disney+Dive-in Theater allows fans to connect with their favorite films in a way they’ve never been able to before,” said Samantha Rosenberg, Executive Vice President, Marketing, Disney+.
Photo: Simply
“Following the success of our Disney+ Throwback Experience earlier this summer, we’re seeing audiences crave real-world experiences that let them step into the stories they love. Swimply’s unique platform brings these immersive experiences to life in intimate, exclusive settings that create lasting memories with friends and family.”
Interactive Experiences
In addition to watching the films, attendees will find themselves in a fully themed environment that includes photo ops and interactive elements. The goal is to transport guests to a new world.
“Swimply is all about escaping locally and transporting yourself to another realm – both physically and mentally,” said Bunim Laskin, CEO and Co-Founder of Swimply. “On the screen, nobody does that better than Disney+, so we couldn’t be more excited to collaborate and bring that magic to Swimply backyards.”
The Disney+ Dive-In Theater Experiences
The Disney+ Dive-In Theater Experiences will take place through July and August. Here is what attendees have to look forward to:
Honey, I Shrunk the Kids (July 29 – August 1): Guests enter through a giant “shrink ray” laser tunnel and emerge in a giant-sized world featuring a cereal bowl swimming pool, Cheerio pool floats, a towering popcorn box, and massive ants.
Photo: Swimply
Camp Rock (August 6 – 9): Camp vibes come to life with bunk assignments, a fire pit, and DIY friendship bracelet stations. Fan-favorite movie moments are enhanced with a lakeside feel and a stage perfect for sing-along moments.
Photo: Swimply
Alien (August 14 – 17): Dive into deep space with spaceship decor and atmospheric fog. Guests will be recruited by Weyland-Yutani agents, pose in a flight suit, and watch the film surrounded by eerie green lighting and sci-fi sound design.
Photo: Swimply
To learn more about the new Disney+ and Swimply collaboration, visit www.swimply.com.
