Disney and Coke Unveil New “Coca-Cola x Star Wars: Refresh Your Galaxy” Campaign
For 70 years, Disney and Coca-Cola have partnered to bring refreshing beverages to the Disney Parks and collaborated on exclusive releases.
Whether you visited Disneyland’s Coca-Cola Refreshment Corner in 1955, Magic Kingdom’s Casey’s Hot Dogs in the early 2000s, or the Coca-Cola Store last week, Disney and Coke have been a match made in heaven for decades.
The Coca-Cola Store. Photo: Disney
Now, the two companies have announced their next endeavor together.
“Coca-Cola x Star Wars: Refresh Your Galaxy”
Today, Disney and Coke unveiled their new “Coca-Cola x Star Wars: Refresh Your Galaxy” campaign, which seeks to celebrate the power of fandom and community
Coca-Cola x Star Wars: Refresh Your Galaxy. Photo: Also Disney.
“For generations, Coca-Cola and Disney have shared a commitment to creating moments of joy and human connection,” said Islam ElDessouky, Global Vice President, Creative Strategy & Content at Coca-Cola. “This collaboration is about more than just bringing together two iconic brands. It’s about celebrating the power of Star Wars fandom, shared passions, and the strength of community when we lift each other up.”
30 Specialty Cans and Bottles Are Coming
The new campaign will see the release of 30 specialty cans and bottles featuring different Star Wars characters. 27 of these designs can be found anywhere. Three, however, are exclusive to Disneyland Resort and Walt Disney World.
Photo: Disney
The designs include:
- Original Taste: Lando Calrissian, Obi-Wan Kenobi, Queen Amidala, Kylo Ren, Ahsoka Tano, Darth Maul, K-2SO, Boba Fett, Poe Dameron, The Mandalorian, Cassian Andor, General Grievous, and Emperor Palpatine.
- Zero Sugar: Darth Vader, Yoda, Princess Leia, Anakin Skywalker, Luke Skywalker, Chewbacca, Han Solo, BB-8, C-3PO, R2-D2, Finn, Rey, Grogu, and an Imperial Stormtrooper.
Send a Message to the ‘Star Wars’ Community
After acquiring their Coca-Cola cans or bottles, fans can scan them to unlock an immersive digital AR experience. After learning more about the product design, they can record their own message of hope, inspiration, or encouragement, which will then be transformed into a hologram-style video and shared with the community.
Coca-Cola x Star Wars: Refresh Your Galaxy. Photo: Also Disney
“A cornerstone of Disney’s collaboration with Coca-Cola continues to be creating campaigns in honor of fans,” said Mindy Hamilton, Senior Vice President of Global Marketing Partnerships at The Walt Disney Company. “Star Wars is a powerful cultural force around the world, with millions of fans across generations who carry these stories off the screen and into their lives. This custom campaign is for them and inspired by them.”
