DIRECTV Unveils New MyKids Content Package Featuring Disney’s Collection of Channels
Amid an ever-changing media environment and the growing threat of streaming, cable providers are increasingly pushing for à la carte packages from distributors.
The goal is to provide consumers with the channels they want at a reasonable price, rather than pushing them towards expanded packages at a higher price point. Essentially, they want to meet consumers where they are.
Photo: DirecTV
DIRECTV Announces MyKids Genre Pack
To that end, today, DIRECTV announced the launch of MyKids, its newest Genre Pack. The new package will feature a collection of family-first networks, including content from Nickelodeon, Disney (including Disney+), Warner Bros. Discovery, and numerous independent networks.
The package includes:
- Paramount’s cradle-to-teen Nickelodeon suite: Nickelodeon, Nicktoons, Nick Jr., and TeenNick
- Disney’s comprehensive family portfolio: Disney Channel, Disney Junior, Disney XD, and Disney+
- Fan favorites from Warner Bros. Discovery networks: Cartoon Network, Boomerang, and Discovery Family
- Popular independents: BabyFirst TV, LooLooKids TV, and MeTV Toons (Launching 6/30)
Bang For Your Buck
For families who want age-appropriate content, the MyKids package is ideal. Additionally, it costs only $19.99 per month.
Deadline
“With MyKids, we’re bringing together the most trusted networks and beloved characters from the biggest names in kids’ entertainment, including full channel lineups from Disney and Nickelodeon, along with Disney+ —all in one place,” said Vince Torres, chief marketing officer at DIRECTV.
“And by introducing our most affordable package yet at $19.99 per month, we’re making it easier for more families to access the content they care about most. It’s about giving families more flexibility, more value, and the confidence that they’re getting the very best for their kids.”
(Photo Illustration by Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images)
To learn more about DIRECTV’s new package, visit DIRECTV.com.
