Disney and Formula 1 Announce New Partnership Centered on Mickey & Friends
The Walt Disney Company and Formula 1 racing have agreed to a new partnership. Beginning next year, Mickey & Friends will appear at Formula 1 events worldwide.
“Disney’s Mickey Mouse is one of the most beloved and recognizable characters of all time, and now fans can look forward to seeing Mickey & Friends in the high-speed world of Formula 1 through experiences, content, and merchandise around the globe,” Disney teased when announcing the new partnership.
Photo: Disney
Here is what you need to know.
A Perfect Match
While the partnership between Disney and Formula 1 may sound odd on face value, it makes perfect sense.
Both companies are dedicated to entertainment and innovation and are known worldwide for creating unforgettable experiences.
Photo: Disney
“As we celebrate nearly a century of Mickey Mouse & Friends, our collaboration with Formula 1 offers a unique opportunity to bring two powerhouse entertainment properties together to create products that fans will love,” Tasia Filippatos, Disney Consumer Products President, said. “This exciting collaboration will unfold across a global stage, with unforgettable content and experiences tailored for Disney and F1 fans alike.”
Disney Has Gotten In the Racing Business Before
Additionally, Disney has long been in the business of partnering with the racing industry. For years, the Tomorrowland Indy Speedway let young guests simulate the fun of the Indianapolis 500 in Tomorrowland. Additionally, Walt Disney World was formerly home to its own racetrack!
Photo: Mororist
“Our collaboration with Disney is set to be a brilliant one, as we introduce the world of Mickey & Friends to our fans, and vice versa. It fits perfectly with our strategy to step outside the world of sport and into a broader consumer market, and in return, we’re introducing Disney to our 820 million fans worldwide,” said Emily Praver, Chief Commercial Officer, Formula 1.
Photo: Disney
“It’s a fantastic match as both brands are known for pushing boundaries and bringing entertainment and excitement to millions, so I can’t wait to see what our teams come up with for the circuit and beyond.”
More Details Will Follow
At this time the details of the new partnership are being kept under wraps. However, both Disney and Formula 1 promise that more details will follow.
Disney x @f1 🏎️ Coming 2026
Gear up for a new #MickeyandFriendsxF1 collaboration kicking into high-speed next year. pic.twitter.com/nryDG6FFyE
— Disney (@Disney) May 20, 2025
As always, be sure to check back with MickeyBlog. We will continue to update you on all the news about Disney’s new partnership with Formula 1.
