Marvel Launches ‘Super Heroes VS Villains’ Campaign, Promising New Ways to Enjoy Your Favorite Characters
Disney Consumer Products has officially launched its Marvel Super Heroes Vs. Villains campaign.
The year-long celebration will bring Marvel’s greatest battles to life through new toys, apparel, collectibles, comics, books, and more.
The campaign has launched with new releases related to Captain America: Brave New World, which will land in theaters tomorrow.
Photo: Hasbro
“Super Heroes are the heart of the Marvel universe, and their battles with iconic villains challenge fans of all ages to consider life skills and core values like teamwork, perseverance and resilience,” says Paul Southern, senior vice president, global brand commercialization, Disney Experiences.
Photo: Marvel
“We work with best-in-class licensees and retailers to capture these legendary rivalries and bring them to life through unique product offerings across a range of categories and age demographics. We look forward to fans experiencing the power and fun of Marvel through this campaign and its offerings.”
A TON Of New Merchandise Is Coming!
Among the brands that Marvel is teaming up with for the new campaign are Hasbro, the LEGO Group, Funko, Topps, Homage, Aeropostale, Mattel, Jazwares, and Wizards of the Coast.
Photo: Marvel
For example, Hasbro is set to release Marvel Avengers VenomVersus Epic World of Action Hulk Blast & Smash Truck and an exclusive Captain America: Brave New World Red Hulk Beyblade this summer!
Younger fans will also see new merchandise related to the Disney Jr. shows Marvel’s Spidey and his Amazing Friends and Marvel’s Iron Man and His Awesome Friends.
Be On the Lookout For More!
Finally, during the campaign, Marvel villains will be taking over “a variety of platforms, including the Marvel HQ YouTube channel and retailer e-commerce sites; influencer content; and social activations across licensees and retailers.”
Photo: Funko
According to Marvel, fans should be on the lookout as the year unfolds!
