‘Agatha All Along’ Wins in the End
We finally received the Nielsen streaming ratings for Halloween Week, and they confirmed what we suspected all along.
A witch named Agatha proved resilient and ultimately triumphant. Let’s discuss how Agatha All Along has won in the end.
The Weirdness of Agatha All Along
Generally, when we discuss Nielsen streaming ratings, a show’s performance is fairly consistent.
Typically, when a show streams weekly, it performs the best during its first episode and its season finale.
Families Streaming Disney+
Throughout the rest of the season, there’s a dropoff in the 20-30 percent range as many viewers save episodes for a later binge.
Agatha All Along’s behavior is more akin to a roller coaster or, perhaps more fittingly, a Halloween costume party.
Photographer: Pavlo Gonchar/SOPA Images/LightRocket/Getty Images
The highs were VERY high, while the lows were supposedly low. That’s Nielsen saying that, not me.
Disney has released Agatha All Along numbers consistently throughout the season, which is an unusual tactic for them.
Photo: English Jargon
I suspect Disney+ officials have learned from past mistakes and wanted to control the narrative more here.
So, the company published several updates about the show’s viewership, starting with the first episode and including the last one.
Image: The Wall Street Journal
Nielsen’s numbers rarely aligned with Disney’s, which says a lot more about Nielsen.
According to their streaming charts, Agatha All Along managed 310 million viewer minutes for its fifth episode.
Photo: The New York Post
Then, the show improved to 410 million viewer minutes for the sixth episode. Somehow, the seventh episode didn’t chart, though.
I commented at the time that this struck me as not just weird but objectively wrong.
Photo: Bank rate
Disney’s data suggested that the pivotal seventh episode had performed VERY well.
Honestly, you probably don’t care about any of this, but I’ve covered media for more than 25 years. This one’s weird.
Still, Nielsen and Disney finally aligned in the end.
Agatha All Along by the Numbers
AGATHA ALL ALONG, exclusively on Disney+. © 2024 MARVEL.
Disney flatly stated that the final two episodes of Agatha All Along were huge.
Now, Nielsen’s chart has confirmed it, with the show finishing tenth overall on streaming for the week.
Photo: Forbes
Agatha All Along enticed 744 million viewer minutes, which dwarfs the 426 million viewer minutes for the season premiere.
That’s particularly impressive because Disney+ aired two episodes of Agatha All Along during the first week.
Photo: Marvel
Then, Disney+ released the final two episodes on October 30th.
This ratings chart covers October 28th through November 3rd, which means it’s only five days of data for those two episodes.
Photo: Marvel
Still, Agatha All Along claimed easily its best performance of the season.
Even better, I previously mentioned an optimistic comparison for Agatha All Along. It was season two of Loki.
Photo: Marvel
As with the witchy Halloween release, Loki season two required patience, as it methodically built to a crescendo.
Loki rewarded loyal fans with a stunningly brilliant season/series finale, which claimed 753 million viewer minutes.
Agatha in ‘WandaVision’ | Photo: Marvel
The strength of that show was its quality, which helped the audience surge by the end.
I hoped for the same for Agatha All Along, which is an excellent series. However, I never expected this show to match Loki’s finale.
Photo: Empire
That was the best MCU performance on streaming since the pandemic ended.
Those ratings numbers should have been untouchable, yet Agatha All Along basically matched it.
Photo: Marvel
This dazzling performance confirms that audiences adored Agatha All Along, which brings me to another point.
Disney has submitted Agatha All Along as a comedy series this awards season.
This move hints that more of Agatha All Along is in the offing. The numbers absolutely justify that.
Disney’s Other Streaming Hits
Nightmare Before Christmas
This was a VERY good week for Disney on the charts. In fact, I want to start with the Movies chart.
Disney+ had two hits for the week, one of which is predictable.
Jack Skellington – Nightmare Before Christmas
It’s Tim Burton’s The Nightmare Before Christmas, which gained another 276 million viewer minutes.
I’ve mentioned the pattern with Disney’s Halloween films around this time of year, but there’s an even more charming entrant this week.
Coco – Movie Poster
Coco celebrated the Day of the Dead by earning 288 million viewer minutes.
Don’t you just love that people are watching it annually like that?!
Photo: Hulu
On the Originals chart, Only Murders in the Building claimed a season-high, just like Agatha All Along.
Its (excellent) season finale gained 599 million viewer minutes, reinforcing that audiences stick with high-quality shows.
Photo: Hulu
Finally, on the Acquired chart, here are Disney’s streaming hits:
- Lost – 967 million viewer minutes
- Family Guy – 908 million viewer minutes
- Grey’s Anatomy – 825 million viewer minutes
- Bob’s Burgers – 814 million viewer minutes
- Bluey – 802 million viewer minutes
- Law & Order: Special Victims Unit – 569 million viewer minutes
- The Simpsons – 532 million viewer minutes
While The Simpsons remains the second-most consistent show on Disney+, we may not see it again for a while. It got the Halloween bump.
Everything else here is fairly consistent on the charts. But Disney will have a few other streaming hits soon.
IMDB
While the charts just entered November, it’s December now, and I can already tell you the most watched movie on Hulu is…Elf.
Yup, holiday movies are about to take over the Nielsen streaming charts in a few weeks. But Disney had a spectacular Halloween!
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