There’s A New Jewelry Store Opening Soon at Disney Springs!
Earlier this week, MickeyBlog was excited to hear that a new jewelry store was set to open at Disney Springs.
Now, new signage has cropped up in the soon-to-be storefront, getting us one step closer to the gorgeously handcrafted, beachy accessories we just can’t wait to get our hands on!
Let’s take a closer look…
Pura Vida
Do we have any Pura Vida fans in the house? This charming, Costa Rica-founded brand is known for its dainty and charming jewelry pieces, including their iconic design of braided bracelets.

Photo: Instagram – Pura Vida
When we heard that Pura Vida was set to become the newest jewelry company to open its doors at Walt Disney World, we just knew that fans would be delighted.
I mean, have you seen their range of Disney-inspired pieces? It’s all just so adorable!
So, while our MickeyBlog reporters were strolling through Disney Springs today, our eyes were drawn to the colorful and vibrant signage that popped up in a store window.
It looks like the move-in has officially begun, and Pura Vida has found its home here in the Springs!
Town Center
As you can see, the Pura Vida branding has been officially installed on the doors and windows of this Disney Springs storefront, with wanderlust-inspiring photos of accessories and adventure all across the display.
We can’t see what’s happening inside, but we’re sure there’ll be beads and bracelets a-plenty!
The store is situated in the Town Center neighborhood of Disney Springs, in the former site of the Melissa Shoes store.
This can be found near stores including Zara and Anthropologie, as well as the Disney Springs Welcome Center and Disney Vacation Club landing.
Unfortunately, we don’t have an exact opening date for this new store, however, the “Coming Soon” signage is certainly keeping us intrigued.
As always, be sure to stay tuned to MickeyBlog for all the latest updates from Disney Springs and beyond — especially when it comes to shopping!