Disney Will Use AI to Tailor the ESPN Streaming Service to Consumers’ Interests
As artificial intelligence continues to become increasingly sophisticated, Hollywood has become increasingly alarmed by the capability of technology. The use of AI in films, television, and music has become one of the most hotly debated topics in the entertainment industry, with many creatives calling for legislation to curb the use of the technology.
Last year, the issue of AI was at the center of both the WGA and the SAG-AFTRA strikes.
Photo: NBS News
With Hollywood potentially entering a brave new world, however, it may not be all doom and gloom. There are plenty of ways that companies can use AI without ostracizing their creative talent.
Jimmy Pitario Explains the Benefits of AI
During a recent interview at ESPN Media Day, network chairman Jimmy Pitaro discussed his plans for the direct-to-consumer ESPN product that will launch next year. In addition to providing fans with their favorite studio shows and live sporting events, the app will also create a tailored version of SportsCenter based on users’ interests.
Photo: ESPN
The network will turn to AI to help generate the clips from ESPN’s library.
“AI will obviously help significantly in terms of that, not just in terms of the personalization and the clip generation, but also the narration.”
Photo: Disney
More than just creating a streaming version of its linear network, Pitaro wants the ESPN streaming experience to be a hub for sports fans. To that end, the network will integrate gambling, fantasy, sports, and e-commerce.
“AI Will Be Very Helpful”
Pitario says AI is a helpful tool for making this vision a reality.
“AI is not the awful, terrible disruptor that many people think. I personally believe that AI will be very helpful and beneficial to the sports industry and to the sports fan.”
Photo: ESPN
Like it or not, AI is here to stay. The question is simply how companies will use the technology.
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