Full Guide to Shopping & Merchandise at D23: The Ultimate Disney Fan Event
We’re getting closer and closer to D23: The Ultimate Disney Fan Event! This major event weekend takes place from August 9th to 11th in Anaheim, California this year.
Photo: D23
We’ve already seen the full lineup of the panels, presentations, and special guest appearances. And now, we know all about how you can shop at the event! Let’s break it down.
Shopping at D23: The Ultimate Fan Event
World of Disney: The Product Experience
World of Disney: The Product Experience will be the home for limited-edition and event-exclusive merchandise! You can expect things from Disney Publishing, D23 Marketplace, Pixar, Marvel, Star Wars, and more.
Photo: Disney
This shopping area will be located on North Level 200 of the Anaheim Convention Center.
D23 Marketplace
D23 Marketplace is back but in a new location within World of Disney: The Product Experience. This is a 16,000 square-foot retail location that will have products from DisneyStore.com and Disney Parks, like fan-favorite collections including Disney Limited-Edition Dolls, and debut collections, like Step into Magic with Disney Lacers – a new vinyl collectible series!
Photo: Disney
This is also the spot where you can buy new limited-edition pins and a limited-edition capsule that nods to the 25th Anniversary of Disney Pin Trading.
Disney Publishing
Disney Publishing will also be located within World of Disney: The Product Experience! This is the spot for book lovers with first-to-market must-reads including titles from Bob Weis (former President of Walt Disney Imagineering), incoming Disney Legend Martha Blanding, Pete Docter (Pixar Animation Studios’ Chief Creative Officer), and more.
Photo: Disney
While shopping in here, you can also enjoy a new sip and shop experience with a cup of the latest blend from Joffrey’s Coffee & Tea Co.
Photo: Disney
Show Floor Shopping Experiences
The Walt Disney Company Store
The Walt Disney Company Store will be at D23: The Ultimate Disney Fan Event for the first time! There will be two locations on the show floor — The Walt Disney Company Main Store in Hall D and The Walt Disney Company Pin Store in Hall B.
Photo: Disney
The Walt Disney Company Main Store will have new branded merch from The Walt Disney Studios, The Walt Disney Archives, and The Walt Disney Company. You can find everything from apparel to collectibles in here, and it will be the home to all official branded merchandise for the event.
Here you can find a collaboration with Loungefly featuring a Studio Patches Canvas Backpack, as well as a crossbody bag highlighting the Team Disney building that includes a Disney Legends Award detachable coin purse.
Photo: Disney
The Walt Disney Archives assortment will have a Studio Baseball League Jersey and The Walt Disney Company collection will have a denim jacket, collegiate ivory tee, and 16-inch computer sleeve.
This location will also have collectible figurines depicting iconic locations across The Walt Disney Studios Lot, including the Partners Statue, Sharing the Magic Statue, Pluto’s Corner Sign, and Water Tower.
Photo: Disney
Finally, find things themed to the event, like varsity jackets and a pin trading backpack.
Photo: Disney
Then, at The Walt Disney Company Pin Store, there will be a large assortment of limited-edition pins with a new assortment appearing each day of the event!
Photo: Disney
Both of these spots will be cashless.
Mickey’s of Glendale
Mickey’s of Glendale is the Walt Disney Imagineering store and there will actually be two stores in Hall C of the Anaheim Convention Center — Mickey’s of Glendale and Mickey’s of Glendale Pin Store.
Photo: Disney
In the regular Mickey’s of Glendale, you’ll find work from Disney’s Imagineers, like spotlight collections that have apparel and collectibles inspired by theme park attractions, iconic Disney moments, and Disney characters. There will be Disney Villain enamel figures and some comic book-themed The Sorcerer’s Apprentice merch.
Photo: Disney
In the Mickey’s of Glendale Pin Store, there will be launches of a new assortment of limited-edition pins throughout the event weekend. Also note that Mickey’s of Glendale Pin Store will be cashless and requires guests to have the Disneyland app to make a purchase.
Disney Studio Store Hollywood
The Disney Studio Store Hollywood will be located in Hall B. There will be newly released limited-edition pins, framed pin sets, and official Disney Studio Store branded apparel. New limited-edition pins will be released on Friday and Saturday. This store will also have a photo op and be cashless.
Photo: Disney
How to Shop at D23: The Ultimate Disney Fan Event
There will be merchandise mobile checkout and a virtual queue used for select shopping locations at the event. Both services will be available through a direct link from the D23 app to the Disneyland app. You can download both of those apps right now, and an update coming soon to the D23 app will help guests navigate the entertainment, presentations, shopping, photo opportunities, and more at this year’s event.
Photo: Disney
D23 Marketplace, The Walt Disney Company Store, The Walt Disney Company Pin Store, Mickey’s of Glendale (Friday only), Mickey’s of Glendale Pin Store, and Disney Studio Store Hollywood (Friday and Saturday only) will only be accessible using a virtual queue. Virtual queue are required to shop at these locations when the event opens at 9AM PT each day.
No stand-by queues will be available in the mornings, but stand-by opportunities may be available later in the afternoon each day if all virtual queue boarding groups have been recalled.
Shopping Beyond the Event
If you’re not able to go to D23: The Ultimate Disney Fan Event this year, don’t worry, you can still get your hands on some merchandise from home! The Disney Store online will have select event items as well as new products from collections that launched at the event.
Photo: Disney
These will go on sale on Monday, August 12th, at 8AM PT/11AM ET at DisneyStore.com/D23Event2024 while supplies last.
Stay tuned for more Disney news and updates!
