Why is Starbucks Changing its Ice Cubes, and Does it Matter?
It’s amazing that something so small can cause such a controversy, but here we are. Starbucks is changing its ice cubes, but does it really matter?
Apparently, it does! Before we dig into fan reactions, let’s find out the reason behind the move.
Why is Starbucks Changing its Ice Cubes?
Well, actually, for good reason. CNN Business reports that Starbucks is aiming to cut its water usage in half by the year 2030.
In a statement, the coffee chain announced that new ice machines will be installed, which will use less water. Over the next few years, they’ll be hitting all of the stores.
New Starbucks CEO Laxman Narasimhan says, “There is more work to do to tailor our stores on the demand that we see, advance our technology, enhance how we innovate our equipment and also more fundamentally, how we get back to focusing on fundamental operations and executing better.”
Does it Matter?
It’s common knowledge that Starbucks is a costly luxury. That being said customers have a right to their opinions on the change.
But, does this really matter? Will it make any difference when it comes to quality?
The new ice will be offered in nugget form, rather than cubes. There are not many components to these drinks, so ice is definitely a notable factor.
As reported by CNN, iced beverages are highly popular, accounting for a substantial 75% of sales. As it turns out, customers do care about this seemingly small change.
Fan reactions have been passionate on platforms like Reddit. Some are concerned that the new ice will alter the drink, causing it to be watered down.
There are also concerns about the texture of Frappucinos changing for the worse. The company assures that the new nuggets won’t melt any quicker than the current ones.
In addition, baristas will still be using the same scoop, allowing for similar portions. Starbucks conducted tests before the change, sharing that overall, there has been a “resoundingly positive response.”
But, they would say that wouldn’t they. So, what do you think, does Starbucks move to change their ice matter to you?