Potrock Reveals Positive Disneyland Forward Economic Analysis
As long as imagination still exists, Walt Disney always aspired for Disneyland to never be complete. Yesterday, Disneyland President Ken Potrock proved that Disney’s hope is most definitely a reality with his update on Disneyland Forward.
Image Credit: Jeff Gritchen, Orange County Register/SCNG
After first announcing an expansion for Disneyland Resort in March 2021, Potrock shared details on the economic and environmental promise that the remarkable Disneyland Forward project could have on the Anaheim area. He shared the data yesterday during a talk yesterday at the OC Forum Luncheon at Disney’s Grand Californian Resort.
The Woods Center for Economic Analysis looked at three scenarios as part of the study:
– An incremental investment of $1 billion by Disney
– New hotel or equivalent Disney Vacation Club
– “Full build-out” of maximum entitlements including a theme park and hotel pic.twitter.com/XvdAJmqM49— Scott Gustin (@ScottGustin) May 18, 2023
With Mickey Mouse by his side at one point, Potrock mainly focused on the positive economic impacts that a billion-dollar Disneyland expansion would have on the surrounding area for decades to come. He shared three possible scenarios, according to Tweets shared by theme park reporter Scott Gustin.
An economic study by The Woods Center for Economic Analysis and Forecasting at Cal State Fullerton revealed for every $1 billion Disney invests in DLR, over 4,000 jobs and $1.1 billion in economic output would be generated during a 4-year construction period. pic.twitter.com/RHCPVSNW5x
— Scott Gustin (@ScottGustin) May 18, 2023
The Woods Center for Economic Analysis study shared shows remarkable growth not only in economic output but also jobs and tax revenue for Anaheim and Orange County. The presentation also included remarks from Anil Puri, provost emeritus at Cal State Fullerton, the institituion that assisted with the forecasting.
Photo: Disney
“When Disney invests, all boats rise and everyone benefits,” Potrock told the crowd as quoted in the East Bay Times.
Image Credit: Disneyland Forward
Disneyland Forward Eyes Possible Land Development
During the presentation, Potrock and Rachel Aldi, VP of global development for Disney Parks, Experiences, and Products, discussed possible areas of expansion based on Disneyland’s current land ownership.
Image Credit: Disney via @scottgustin/Twitter
Image Credit: City of Anaheim via @ScottGustin/Twitter
Regardless of what is to come, Disneyland Resort has proven time and time again that their improvements lead to growth. To learn more, check out the upcoming community events.
