Kevin Feige Doesn’t Believe in Superhero Fatigue
The Marvel Cinematic Universe has exploded in recent years, with the studio putting out an unprecedented amount of content.
In 2022 alone, Marvel released eight different projects which varied from sequels featuring established heroes (Thor: Love and Thunder, Doctor Strange in the Multiverse of Madness), to new introductions of future Avengers (Moon Knight, Ms. Marvel).
While the MCU continues to be a pillar of popular culture, the company’s recent output has yielded uneven results. This has led many to throw around the words “superhero fatigue” more frequently than ever before.
Kevin Feige Ways In
Marvel Studio boss Kevin Feige was asked about the idea of superhero fatigue when he was a guest on a recent episode of “the Movie Business Podcast”.
Feige noted that he has been with Marvel Studios for over 22 years. According to the honcho, in only his second year, superhero fatigue was already a topic of discussion.
“From probably my second year at Marvel, people were asking, ‘Well, how long is this going to last? Is this fad of comic book movies going to end?’”
In Feige’s mind the question doesn’t even make sense. The Marvel head equated the question to movie goers asking when audiences would get tired of films based on novels after “Gone With the Wind was released”.
Feige instead argues that Marvel has such a storied and rich catalog of comics, that the story possibilities are endless.
“There’s 80 years of the most interesting, emotional, groundbreaking stories that have been told in the Marvel comics. It is our great privilege to be able to take what we have and adapt them,”
While he may not believe in superhero fatigue, one way that Feige believes Marvel can continue to keep movies fresh, is by presenting them in different genres.
“We can [make] any types of movies that share two things: the Marvel Studios logo above the title and a seed of an idea from our publishing history.” He said.
It remains to be seen if superhero fatigue does in fact manifest itself. Based on Marvel’s track record however, I certainly wouldn’t bet against Feige and the company.
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