Bob Chapek Believes Disney+ is Worth the Price
Bob Chapek, the CEO of the Walt Disney Company, believes Disney+ is well worth the money spent by consumers. Disney lovers find new and classic movies, shows, and shorts on Disney+, so it definitely satisfies our weekend lounging needs.
Disney+ launched in 2019, and it includes Disney+ originals, as well as content from Disney, Pixar, Star Wars, Marvel, and National Geographic. As of July 2022, Disney+ achieved over 221 million subscribers.
However, Bob Chapek believes Disney+ is worth more than its cost. He views Disney+ as having high-quality content, which justifies the price increase.
Disney CEO Bob Chapek thinks the quality movies and television on Disney+ are worth a higher subscription cost, justifying a recent rise in prices: "I think we’re way underpriced relative to the value we provide."
— Screen Rant (@screenrant) September 15, 2022
In addition, Chapek does not believe the increase will negatively impact Disney+ success. He said, “I think we’re way underpriced relative to the value we provide. [W]e believe our churn implications of taking up the price… will be negligible.” He also thinks that Disney+ with ads “will really let us cater to diverse consumer needs.”
Regardless of which version families subscribe to, they will still obtain the same content. Bob Chapek also aims to make Disney+ an interactive platform with personalized experiences.
Disney+ continues to grow subscribers, and Bob Chapek is confident in its future. After all, there are continuous releases of Disney+ original content, which emphasizes his confidence.
On the other hand, there could also be more price increases over the next several years. Only time will tell. For sure, Bob Chapek has great ambitions for Disney+; therefore, the price increase is justified by the company’s CEO. In fact, it may be necessary in order to grow the service. What are your thoughts on the matter?
Article Information: screenrant.com
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