LEGO Creates EPIC Adult-Specific Sets for Star Wars Fans!
Building LEGO sets with my neighborhood friends was one of my favorite weekend pastimes growing up. We loved reading the directions and following the guides as we watched our creations grow from the ground up.
I- and apparently many other adults out there like me- still enjoy building LEGOs…and LEGO is rising to meet that exact demand. LEGO hasn’t stopped creating epic sets, but they have always designed for and marketed to young consumers.
That narrative is changing fast with LEGO’s recent re-brand…its focus on adults and the rising demand for adult-specific LEGO sets! Advertising in AARP Magazine is the first give-away that LEGO sets are definitely appealing to adult audiences.
So what makes these sets adult-specific? First off, LEGO is focusing on brands adults would want to build; like sets based on the ‘Friends’ TV show, and of course the ‘Star Wars’ saga!
The sets are extremely complex and come with thousands of pieces, leaning towards more advanced and older builders. The price tag of these sets (between the $700-$900 range) are also clearly targeting adults…because I certainly didn’t have that much allowance money for LEGOs as a kid!
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