ESPN Releases First NFTs, Aligns with Brady Docu-Series
Today, ESPN and Web3 brand Autograph announced their muti-year deal to produce the sports networks’ first NFT. The first collection dropped at 3 p.m. and features designs associated with the newly released ESPN+ documentary series “Man in the Arena: Tom Brady.”
ESPN collaborates with @Autograph to launch its first-ever #NFT featuring @TomBrady
The collection includes 3 ESPN zine covers illustrating Brady’s career, wins & achievements
More: https://t.co/80SNQCbp3l | Shop: https://t.co/fULopCaPYA pic.twitter.com/4Y47kK0ia3
— ESPN PR (@ESPNPR) April 6, 2022
Titled the “Man in the Arena: Tom Brady Collection,” the trio of NFTs dropped this afternoon. The collectibles can only be viewed on Autograph.io and purchased on DraftKings Marketplace. With the partnership, Web3 continues to prove themselves as leaders in the digital space. The company calls NFL quarterback Tom Brady a co-founder. Brady also co-founded Religion of Sports, the media company responsible for the production of the docu-series.
Dropping now 👀 @TomBrady x @ESPN https://t.co/30Etrflj0c pic.twitter.com/LHpJftAN3J
— Autograph (@Autograph) April 6, 2022
“ESPN is excited to offer our first NFTs to meet our fans at the intersection of sports, technology and content. Our work with ESPN Edge has led us to where we are today, exploring new, innovative ways of engaging fans, and we are thrilled to partner with Autograph for this collection and others in the future,” said Kevin Lopes, ESPN Vice President of Sports Business Development & Innovation in a release today on PR Newswire.
Just set my alarm. #ManInTheArena @Autograph https://t.co/Sn0RVV9g8B
— Tom Brady (@TomBrady) April 6, 2022
For Brady fans, “Man in the Arena: Tom Brady” now can be streamed for a limited time on ESPN+, Disney+ and Hulu. The NFT collection currently features three limited-edition NFT covers with exclusive and highly limited autographed options coming in the future. Another collection, titled “Back in the Arena” will release later, coinciding with the tenth epsidoe of the docu-series.
Feautre Image Credit: @Autograph/Twitter
