Disney and Volkswagen Celebrate Princess Qualities
Disney and Volkswagen combine to celebrate the true qualities of any princess. Hence, Disney’s Ultimate Princess Celebration and Volkswagen’s Teramont collide with a series of heartwarming shorts, inspired by a few of our favorite Disney princesses.
Shared Beliefs
Disney princesses star in films that prove how courage and kindness can overcome difficult situations. These princesses also align with Volkswagen’s position of family first. Therefore, the tagline of this collaborative series is “courage will take you there.”
In addition, other Disney and Volkswagen collaborations include:
- The 2020 Disney/Pixar campaign for Pixar’s 25th anniversary.
- The 2019 premieres of Disney’s Aladdin, The Lion King, and Frozen II.
The Power of Disney Magic
Volkswagen’s authorized dealer in Dubai brings magic through a Disney-inspired castle at Al Nabooda Automobiles. Children enjoy puzzle books, coloring walls, and a Disney movie viewing area at The Enchanted Castle.
Anja Petrovski is the Marketing and PR Director of Volkswagen Middle East. Petrovski said, “Volkswagen and Disney are two brands firmly associated with creating memorable moments for families. By celebrating the courage, kindness, and bravery of the well-loved Disney Princesses and the synergy with the Volkswagen Teramont, we are pleased to take our collaboration with Disney forward and produce more inspiring content, engaging and spreading magic amongst families across the Middle East.”
Ultimate Princess Celebration
So, Disney’s Ultimate Princess Celebration is a year-long event. Disney and Volkswagen spotlight the courage and kindness of Disney princesses while they inspire fans all over the world.
The Disney and Volkswagen collaboration kicks off on January 21, 2022. It lasts three months across social media and digital platforms, as well as Volkswagen’s owned digital channels.
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