West Side Story Projected to Bring in $12 – $17 Million Over Weekend
The film that everyone is talking about this weekend is none other than Steven Spielberg’s West Side Story. The musical opened in theaters yesterday (Thursday) where it brought in $800,000. The film is popular with the critics with a 93% score on Rotten Tomatoes and industry insiders are projecting the film to bring in between $12 – $17 million opening weekend.
To put Thursday’s West Side Story opening in perspective, the film earned as much as Dear Evan Hansen on its Thursday opening and is outperformed Spielberg’s 2015 film Bride of Spies which earned $500,000 on opening weekend.
West Side Story is eventually expected to outperform Dear Evan Hansen which had a $7.4 million opening due to the size and scale of Spielberg’s production. West Side Story boasts big dance numbers and toe-tapping songs that we are sure, under Spielberg’s direction, will look perfectly at home on the big screen.
According to a recent piece in DEADLINE, Disney is also looking to spread out its marketing of the West Side Story throughout the holiday season hoping that it has the potential to be one of 2021’s big sleeper hits! This is exactly what happened with The Greatest Showman which opened with a $13.5 million weekend and then would eventually go on to earn $173.4 million at the domestic box office and $435 million worldwide!
West Side Story is also coming out a week ahead of Spider-Man: No Way Home which is expected to knock it out of the park when it opens on December 17, 2021. Insiders estimate the Marvel film will earn well over $150 million on opening.
Disney’s 60th feature film Encanto is still going strong at the box office and has earned and estimated $794,000 at 3,980 theaters for a two week run bringing in a total of $61.9 million for the film. We will be following the box office figures for West Side Story closely. Readers are encouraged to keep following along with us for further news and updates.
For those unfamiliar, West Side Story is a modern retelling of Shakespeare’s Romeo and Juliet and tells the tale of fierce rivalries and young love in 1957 New York City. Check out the latest featurette for the film below:
Readers are encouraged to keep following along with MickeyBlog for more West Side Story news and updates.
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Source: DEADLINE