Encanto Underperforms in It’s Second Week at the Box Office
The big cinema news last weekend was the incredible performance of Disney’s 60th Animated Feature Encanto which earned over $72 million at the box office. For this week, Bloomberg tell us, the film slightly underperformed bringing in $12.7 million domestically
Though, this fell short of expectations, Encanto was expected to earn $13.9 million at the Box Office, the film has still earned an impressive $116 million worldwide to date.
The $12.7 million earned by Encanto was still enough to keep it at the top of the box office with Sony’s Ghostbusters: Afterlife coming in second at $10.35 during its third weekend since opening.
So how do Encanto’s second week figures stack up against Disney’s previous Thanksgiving releases? A little lackluster. As Deadline tells us the second week sales for other films were as follows, The Good Dinosaur brought in $15.3M and Tangled $21.6 Million. However, it did score higher than the release The Princess and the Frog which earned $12 million in week 2.
However, Encanto can add some important distinctions to it’s list. It was the number one film in France, Italy, Colombia, Brazil, Mexico, Singapore, Argentina, Kuwait, Qatar and South Africa. It was also the #2 film in Germany, Spain, UK, Iceland, Lebanon, Saudi Arabia, Switzerland, Taiwan and Japan.
It should be noted that the US box office is still being impacted by the ongoing pandemic. As Bloomberg tells us, the industry is heading for a 40% recovery this year versus the pre-pandemic. The recent arrival of the omicron variant has also meant that some consumers are once again cautious when it comes to hitting the cinemas.
The theater industry is supposed to get another boost this coming weekend with the opening of West Side Story, Steven Spielberg’s remake of the beloved musical which is being released by Disney’s 20th Century Studios.
One week later, the theater box offices are expected to heat up a bit more with the release of Spider-Man: No Way Home on December 17th. The picture already smashed records last week selling more tickets in presales than any other Marvel film since Avengers: Endgame. That means it beat out earlier Marvel release Black Widow’s first day pre-sales in just under two hours.
Fandango has already dubbed Spider-Man: No Way Home the most profitable film in 2021 and of the pandemic period and it hasn’t even opened yet!
This is a story that we will continue to follow closely here at MickeyBlog. Readers are encouraged to keep checking back with us for further Disney movie-related news and updates.
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