‘Loki’ Set Disney+ Record For First-Day Viewership
It appears that Marvel has struck gold once again with their newest series as Loki has Set a Disney+ record with their first-day viewership!
Samba TV has recently reported the opening day number for the newest Marvel series, Loki, and they are beyond impressive for the villain helmed project.
The Wednesday premiere reportedly netted 890K households; a number that, according to the third-party streaming statistic organization makes Loki, “the largest US premiere-day audience for any of Marvel’s Disney+ shows.”
The opening day success of Loki puts the series in rarified air and places it as a clear favorite for fans of the Marvel Studios brand.
Deadline.com noted how the different Marvel series performed against one another with Loki emerging as the clear winner, stating, “Loki‘s 890k households bested the first day of The Falcon and the Winter Soldier (759k) and WandaVision (655k).”
Samba TV was quick to attribute the series record-setting performance in its debut day to the growing popularity of Marvel’s series, and the rapidly growing customer base that is flicking Disney+ for their newest projects release.
Samba states, “Clearly, the growing number of household tuning in on Day 1 proves that the Marvel Disney+ series is growing in momentum.”
With Marvel being relegated to constant delay due to the COVID-19 pandemic, it is more likely than not that fan’s reaction to Marvel’s series- and Loki specifically- is both a byproduct of the MCU entertainment product being sorely missed and the natural progression of the MCU’s popularity.
It will be interesting to see how Loki continued to perform over the rest of its first week, as Samba TV noted that a remarkable 1.7 million households watched The Falcon and the WinterSoldier during its first weekend, with 1.6M for WandaVision during its first three days.
One can assume, like the other Marvel series, viewership will only grow; with the unprecedented news that Loki has set the Disney+ record for first-day viewership, it will be interesting if it will continue its record-breaking pace.
Regardless of how Loki continues to perform, one thing is absolutely certain; the three Marvel series’ have both proven the power and reach of the MCU on a wide scale, and absolutely justified Marvel Studios’ entry into long-form storytelling, for the sake of exploring some of their underserved characters.
Fans can continue to watch the God of Mischief in his adventures with the Time Variance Authority every Wednesday during his ten-episode first season, exclusively in Disney+.