Bel and Disneyland Enter into 10-Year Partnership
One of the worldwide leaders in the market of healthy snack options and one of the premier locations in the tourism space have begun an unprecedented collaborative effort as Bel and Disneyland have entered into a 10-year partnership!
One of Europe’s most visited tourism destinations, Disneyland Paris, and the leading provider of healthy snack options, Bel, have begun what will be a decade-long Strategic Alliance today.
Disneyland Paris has long been one of the premiere Disneyland locations around the world, with this partnership representing the location’s commitment to healthy snack options for park visitors.
Bel, a revered name in the healthy food space, has now found an incredibly beneficial outlet for their products to be sold on a much larger scale; with Disneyland’s promotion of their snack products to certainly expand an already robust customer base.
The two successful companies will unite under their common values of laughter, kindness, and goodness among family and friends, with their newest long-term partnership; promoting these values through their carefully considered collaboration.
Bel, known for their products such as Laughing Cow and the mini Babybell, will be used extensively in the Disneyland Paris location; with the products taking part in the storytelling and immersion of the park experience.
According to Disneyland Paris, the products are already slated for specific appearances; with the website noting, “Guests exiting the brand-new Disneyland Paris Cars ROAD TRIP can enjoy the Laugh ‘n Go food truck, offering a fun-filled ‘pit-stop for snacks created by the Disneyland Paris chefs with The Laughing Cow cheese.”
The use of Bel products won’t end with their incredibly popular Laughing Cow cheese, as Disneyland will also integrate the tremendously popular mini Babybel snacks into the park experience as well.
“During the summer, Mini Babybel will arrive in our Super Hero Station and Marvel Theater” Disneyland noted in their statement; with the bite-sized, healthy snack to be available in, “dedicated high-traffic locations throughout the [Disneyland] resort.”
Disneyland Paris’ chefs will cook the wonderful array of menu items using cheeses from the Bel brand; and guests will be able to enjoy the finest cuisine the resort has to offer, with some of the best ingredients Abel has to provide, thanks to Bel and Disneyland entering into this 10-year partnership!