Hyundai and Disney Partner to Launch Creative Campaign
Hyundai and Disney have partnered together to launch a new creative content campaign. Conceived as a creative and unique way to introduce consumers to the new 2022 Tucson, these Hyundai and Disney collaborative efforts have leaned on the latters wide array of properties to create unforgettable ads.
The CMO of Hyundai Motor America, Angela Zepeda, noted this in her statement to the media. Stating, “”Disney is the perfect partner for this massive execution with its world-famous brands and entertainment platforms that allows us to build upon our Tucson marketing campaign.”
The collaborative effort continues Hyundai’s “Question Everything” creative format with television ads and content featuring stars from Disney properties such as Black-ish, The Bachelorette, Marvel, and Sportscenter.
Zepeda was quick to note the wider reach available to the companies through the Hyundai and Disney partnership and ad campaign, stating, “This unique creative integration with Disney that spans different networks, programs and talent is an unprecedented approach to reach billions of people in an engaging way.”
Senior Vice President of Disney Advertising Sales, Andrew Messina, also noted the mutual benefits of the partnership and the effect that the companies foresee through the Hyundai and Disney team-up.
Messina noted, “Hyundai is a trusted collaborator of Disney, and we couldn’t be more pleased with the ‘Question Everything’ campaign. We love when longstanding relationships transform and grow, and are looking forward to introducing a first-of-its-kind activation featuring some of our iconic IP.”
With a total of 50 pieces of creative content being produced with the campaign, Hyundai and Disney will also run 12 television ads that follow the same “question everything” formula; seeing talent ask thought-provoking questions.
Launching June 7th alongside The Bachelor premiere, the linear Hyundai campaign will run across television, streaming services, social and digital platforms in an effort to reach a wide audience in promoting the all-new Tucson; with additional content releasing in the coming weeks.