Did You Catch A Movie In A Theater This Weekend?
Heading to the movies, an American pastime returns…
I finally made my way back to a “normal” movie this weekend. Of course, my theater was socially distanced, semi-masked, and had only 6 patrons. But, I was seeing a first-run movie — Cruella — on its debut weekend on a big screen.
It was awesome.
Having rented out theaters, attended to a drive-in, and taken in sparsely-populated showings of Demon Slayer and Star Wars: The Empire Strikes Back, it wasn’t the complete juxtaposition that I expected. However, it made my thinking about returning to a flight and a theme park at some point feel that much more feasible.
“Movie In A Theater” Moves Americans
In terms of feeling the need to return to a communal showing of a new flick, I was not alone.
Jonathan Berr, who covers media companies, networks, podcasts, and streaming for Forbes, posted “People Are Returning To The Movies As Masks Requirements End.”
According to Box Office Mojo.com, weekend box office receipts topped $100 million for the first time in more than a year thanks to stronger-than-expected debuts over the Memorial Day Weekend from Paramount’sA Quiet Place Part II and Walt Disney’s Cruella.”
A Not So Quiet Place
Berr added, “A Quiet Place Part II is a sequel to the 2018 horror film A Quiet Place, a surprise hit for the ViacomCBS-owned Paramount. The film, directed by The Office’s John Krasinski, generated $48.4 million in the three-day window between Friday and Sunday.”
Coming in second on the weekend, Cruella stood around $25,500,000 domestic, $42,600,000. Of course, that does not include any streaming revenue.
Disney’s Cruella Comes In Second
Of Cruella, Box Office Mojo posted:
The PG-13-rated film also came out of the gate to solid numbers despite being available on Disney+ for an additional $30 fee. Cruella pulled in $21.3 million in the first three days of the long weekend, earning a $5,472 per-screen average in 3,892 locations. Its four-day gross is projected to hit $26.5 million. The film currently has a 72% score on RottenTomatoes and received a straight ‘A’ CinemaScore grade. One interesting footnote: female ticket buyers turned out to be a critical factor in the holiday weekend’s booming business, with women making up 53% of A Quiet Place Part II’s audience and 64% of Cruella’s.”
But Cruella and A Quiet Place Part 2 are just (a big) part of the equation.
The bottom line, as penned by Berr says, “When the Coronavirus Pandemic began more than a year ago, Americans quit going to the movies. Now that theater chains no longer require vaccinated patrons to wear masks, they are returning in droves.”
Feature Image: Paramount