Advertising Spots For Oscars Sold Out On Thursday Despite Expectation of Lower Ratings
It’s almost time for the Oscar’s Disney friends. Disney is nominated in an impressive 15 categories for the 93rd Annual Academy Awards which are airing on Disney-owned ABC tonight!
Even though analysts are expecting ratings to be down this year over previous awards ceremonies, it didn’t stop advertising for the even selling out and FAST!
According to a recent piece on CNBC, Disney Advertising Sales department reported on Thursday that ALL ad inventory for the telecast has been sold out.
This is favorable news given that the Oscars had to be pushed forward this year from February/March to April 25th due to ongoing pandemic restrictions and health and safety concerns. This means that advertisers for the time being are still willing to spend during the Oscars.
So what kind of ads can you expect to see this night? According to Disney’s report you’ll want to be on the lookout for new campaigns by the following:
- Verizon
- Expedia
- General Motors’
- Cadillac
- Rolex
- Airbnb
- Apple
- P&G
- Panera
- Subway
With ABC being owned by Disney, it also wouldn’t be unheard of that we might get a sneak peek of some Disney projects in the pipeline like Loki perhaps!? We’ll be keeping an eye out here at MickeyBlog where we’ll let you know of new commercials, trailers, Disney-related award winners and more!
Viewership for awards shows has been on the decline in a trend that pre-dates the coronavirus. According to CNBC, viewership last year dropped 20% to 23.6 million. However, advertising during this event still comes at a premium. During last year’s ceremony a 30-second add had a going rate of $2.15 million.
Readers are encouraged to keep following along with us all evening long for further Oscar-related news and updates!
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Source: CNBC
