Eisner Looks To Make Card Company Topps
Can Eisner do for Topps what he did for Disney?
Topps cards are almost as ubiquitous as Disney movies.
Nearly every child of several generations had their share of baseball, football, or even movie cards.
Topps Cards to Begin Trading on the Stock Market
“We are moving from an analog company to a digital company,” Eisner said on Yahoo Finance Live. “We have tremendous earnings, great revenue, and great cash flow.
“We’ll be able to do M&A once we are public. It just seemed like the right time. We decided before this boom and blockchain that we are ready to go.
“Topps is the same financially as Disney was when we went in 1984. If we do 10% of Disney, that would be very good,” he said.
That’s a bold statement from a bold man. However, Topps enjoyed a pretty good year in 2020.
Topps is mostly focused on four areas of business at the moment: trading cards, stickers, and albums sold via licenses with the MLB, Star Wars, World Wrestling Entertainment, and others; digital card memorabilia; gift cards used to pay for services such as Netflix, Airbnb, Nike and Uber; and candy under popular brands like Bazooka and Ring Pop. Total sales in 2020 clocked in at a record $567 million, up 23% year-over-year.
Topps Will Be TOPP
On Tuesday, Eisner told Yahoo that his holding, The Tornante Company, will join Mudrick Capital Acquisition Corporation II. Then, Topps will hit the market under the symbol TOPP.
“This is not a distressed company by any means,” said Jared Mudrick. “We looked at a lot of opportunities.
“What really drew us to the Topps opportunity was the power of the brand.”
That sounds pretty familiar, no? The power of the brand? Where are my baseball cards, anyway?
Will you trade for some Topps when it hits the market? Let us know in the comments below.