Hasbro Drops The Mr. In Mister Potato Head To Make Product More Gender Neutral
As ANY Pixar fan will tell you, two of the most beloved characters in Pixar’s Toy Story franchise are Mr. and Mrs. Potato Head.
That’s why, we wanted to share the news that Hasbro announced today that they have made the decision to take the Mr. out of the Potato Head franchise as a way to make the toys more gender neutral. Hasbro has said in a statement released by Good Morning America that they wanted to make sure, all feel welcome in the Potato Head world.
A spokesperson for the brand went on to say, “The new branding and logo bring a fresh look with a whimsical color palette and will introduce new product, including create your own potato head family, to appeal to the modern consumer.”
Hasbro is hailing the change as a celebration of the many types of families. This allows kids to imagine and create their own family without restrictions.
So when can you get your hands on the new versions of the Potato Head family? According to Hasbro the new collection will launch this fall. It will include 2 large potato bodies, one small potato body and 42 accessories so that you can customize your potatoes however you like!
According to GMA, in response to the news, the Gay & Lesbian Alliance Against Defamation said,. “Hasbro’s decision to introduce Potato Head as a gender-neutral toy is the latest move in a larger movement towards greater diversity and inclusion in toys and media aimed at kids.” Rich Ferraro, GLAAD’s chief communications officer continues, “By offering a toy that exists outside of the binary of male and female, Hasbro is helping kids to simply see toys as toys, which encourages them to be their authentic selves outside of the pressures of traditional gender norms.”
Mr. Potato Head has been a popular children’s toy for over 70 years! In the Toy Story films, Mr. and Mrs. Potato Head were depicted as a married couple that were wildly in love despite sometimes being at odds. The beloved duo was voiced by Don Rickles and Estelle Harris!
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