Disney’s Cruella Trailer Creates Astounding Buzz
Did you hear? The trailer for Cruella dropped!
What? You’ve already heard that? Several times. Really? Naw. And DC fans and PETA and non-Dog-lovers are up in arms! Of course. Ha. Ha.
But, what is the old adage by P.T. Barnum? “Any publicity is good publicity…”
Well, that seems to be borne out by Cruella and its official trailer.
Lots and Lots of Views
At least, that’s what Deadline’s Anthony D’Alessandro is writing about (in an exclusive):
In its first 24 hours after dropping on Feb. 17, the trailer for Disney’s edgy live-action feature Cruella about the famed 101 Dalmatians villainess drew a very notable 71M views per sources.
That’s a very exceptional number for a trailer dropping during the pandemic, even beating the 24 hour trailer viewership figures of pre-Covid theatrical releases Maleficent: Mistress of Evil (61.7M) and Will Smith-Guy Ritchie hit Aladdin (60.8M).
True, Cruella‘s traffic is a far cry from Disney’s Lion King trailer which posted an awesome first day record of 224M global views after dropping on Thanksgiving Day 2018. Mulan‘s first teaser trailer was released in early July 2019 and also grabbed 175M first day views, but again, it was a different time for movies before Coronavirus.
What’s the Story
In case you have been living under a dog’s dish, here’s the plot as posted by the official Walt Disney Studios site:
“Cruella,” which is set in 1970s London amidst the punk rock revolution, follows a young grifter named Estella, a clever and creative girl determined to make a name for herself with her designs. She befriends a pair of young thieves who appreciate her appetite for mischief, and together they are able to build a life for themselves on the London streets. One day, Estella’s flair for fashion catches the eye of the Baroness von Hellman, a fashion legend who is devastatingly chic and terrifyingly haute, played by two-time Oscar® winner Emma Thompson (“Howards End,” “Sense & Sensibility”). But their relationship sets in motion a course of events and revelations that will cause Estella to embrace her wicked side and become the raucous, fashionable and revenge-bent Cruella.
You Haven’t Seen the Trailer? Let’s Fix That!
Check out the trailer, below:
Can you believe that is actually Emma Stone?