Hamilton Helps Disney+ Dominate In July
Disney Plus Was A Streaming Juggernaut In July
The mixed news continues from the Disney dollars standpoint. However, Disney+ remains one major positive in The Walt Disney Company portfolio.
In fact, last month, Disney dominated the streaming sites and the biggest reason for that July supremacy was the musical Hamilton.
As such, and according to Yahoo Finance, users spent over 100 minutes daily on Disney Plus, representing a 3% uptick from June.
A 20% Surge For Disney+ In July
Yahoo Finance producer Alexandra Canal posted:
- Disney+ saw a 20% surge in engagement for the month of July; a big reason for that was the much-anticipated release of “Hamilton”…
- “Hamilton,” which made its Disney+ debut on July 3rd, accounted for 7% of time spent across all five major platforms…
- With over 20% of Disney+ users tuning in to watch, according to new data from analytics research firm 7Park…
The success of “Hamilton” has prompted Disney to look at other musicals that could potentially be adapted for the platform. “Once On This Island” is one show that is reportedly being pursued by the streamer.
What’s Up at Disney World
That said, Rick Munarriz admits “Something’s Not Right at Disney World…” in his latest for The Motley Fool.
Disney’s quarterly earnings call earlier this month came with an admission that the media giant‘s theme parks weren’t living up to its internal projections.
“While Walt Disney World is operating at a positive net contribution level, the upside we are seeing from reopening is less than we’d originally expected given the recent surge in COVID-19 cases in Florida,” CFO Christine McCarthy said during the call.
The thing here is that Florida did experience a coronavirus resurgence in the weeks leading up to Disney World’s mid-July reopening, but the case counts have been trending lower every single week since it unlocked its turnstiles. COVID-19 concerns should be easing up instead of intensifying in the nearly five weeks since Disney World got back to business.
Stay tuned, Mouseketeers.