‘Hamilton’ Dominates Streaming Platforms in July
Did you watch Hamilton in July when it was released on Disney+? If so, you’re not alone! An article from Screen Rant tells us that Hamilton was the most-watched program on any streaming platform in July. This is no surprise, considering how the Broadway production has taken social media by storm.
For those who dreamed of seeing the performance live, Lin-Manuel Miranda provided the next-best thing. Screen Rant states that Miranda intended the footage for a theatrical release. As a result of the Coronavirus pandemic, it became available for streaming on Disney+ over July 4th weekend.
The Cultural Phenomenon
An article from Variety lists viewership statistics for July. An analysis of the 7Park Data stats reveals that “A staggering 37% of the research firm’s panel of viewers in the U.S. watched the filmed musical last month, almost three times the number that watched the second widest-reaching title of that month, Netflix’s true-crime docuseries “Unsolved Mysteries” (14%).”
These impressive statistics are hard to argue with. Viewers across America responded with enthusiasm to the exclusive (and expensive) performance becoming accessible from their living rooms. With Broadway still closed due to the pandemic, this is a satisfying option for those craving live theater.
July Offerings from Other Streaming Platforms
While Hamilton monopolized the attention of millions of viewers, other platforms had little to offer. Netflix released new content such as Unsolved Mysteries, The Babysitter’s Club, and Shameless. Unsolved Mysteries receives an honorable mention on the 7Park Data panel, in second place with 13.7%.
Hamilton also surpassed any other content for time spent viewing. That being said, Disney+ as a streaming platform still fell behind Netflix, Hulu, and Prime Video for time spent viewing. With Mulan coming to Disney+ in September and the second season of the Mandalorian coming in October, this could certainly change.
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