Disney To Launch New Streaming Service, ‘Star,’ for International Subscribers
Most Disney fans are rather familiar with Disney+ and Hulu. Disney+ was launched by Disney last Fall and Hulu was acquired by the Walt Disney Company last year as well. Today, it was announced that Disney would be adding another streaming platform to their portfolio called “Star” in 2021 after much success bringing more direct to consumer content to viewers around the globe.
Per whatsondisneyplus.com, “Star” will be similar to an international version of Hulu but just with Disney-owned programming. Content will consist of the following:
- 20th Century Studios
Like Disney+, “Star” will offer programming from Disney’s library. The streaming platform will utilize technology similar to Disney+ as well.
The announcement of “Star” was made during today’s third quarter earnings call. While The Walt Disney Company’s Parks, Experiences, and Products division posted large losses, Disney+ actually increase profits with a whopping 60.5 million subscribers with in its first nine months.
During the call, Bob Chapek said, “In terms of the general entertainment offering internationally, we want to mirror our successful Disney Plus strategy by using our Disney Plus technical platform, bringing in content we already own and distributing it under a successful international brand that we also already own, which is, of course, Star.”
Originally, it was thought that The Walt Disney Company would bring Hulu to international markets. But, now with the introduction of the new “Star” streaming service, it’s unsure if that plan will move forward.
Chapek addressed this by saying, “I think it’s important to look at the differences at how we plan to enter the market. Hulu aggregates third party content; this will not…Hulu has no brand awareness outside of the United States.”
Also, during today’s call, it was also announced that due to movie theaters around the world being shut down from the COVID pandemic, the much anticipated, live action Mulan would be going straight to Disney+ beginning on September 4, 2020. It will be a “premium” offering at an additional $29.99 to “rent.”
It was not confirmed what countries Disney will launch the “Star” streaming service in and exactly when it will start rolling out in 2021. Keep it here with MickeyBlog.com for all the latest!
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