Disney Actor Travis Bryant Becomes Crayola’s Youngest Brand Ambassador
Actor Travis Bryant who you’ll know in Disney Circles for his work on Sofia the First as well as, Legacies, The Fosters, the Fox Searchlight film Breakthrough, as well as BET’s American Soul, has just been announced as a brand ambassador for the Crayola Company.
Bryan will help promote the brand’s ‘Colors of the World’ campaign and had this to say in a statement, “Working alongside a brand that I’ve used and known my whole childhood is nothing short of surreal, however, this isn’t about me—my partnership is about the need to creating shared space to promote diverse skin-tone shade products that celebrate the beauty of my melanated brothers and sisters.”
The Colors of the World campaign will center around Crayola’s newest box of crayons which features different skin tones so that children can accurately color themselves. The product will include 24 new crayons designed to mirror and represent over 40 different skin tones.
The 22-year-old actor will appear in TV and digital ads for Crayola that will begin running this Summer. He will also be promoting the launch in a collaboration with Walmart in July.
Each of the crayons will be wrapped in a skin tone label and will feature the color name in English, Spanish and French. The colors will have names like Light Golden, Deep Almond, and Medium Deep Rose.
Crayola CEO Rich Wuerthele had this to say in a statement, “With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance.”
Tyler the Village Boy, he can be found guest starring in a numerous amount of episodes. He is best known for his television roles on Legacies and The Fosters.
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