Disney & Nordic Entertainment Group Sign Digital Deal
In an overnight post, it was reported Disney signed a deal with Nordic Entertainment Group pertaining to the group’s Viaplay service.
The contract extension will give Viaplay and Viasat pay-TV channels the exclusive first-pay window for 20th Century Studios’s latest blockbuster films from in the Nordic region. The slate includes Bohemian Rhapsody, The Favourite, Jojo Rabbit, Ford v Ferrari and the most recent installment in the Terminator franchise.
Of its reach, the official Viaplay/Nordic site explained:
Available in Sweden, Norway, Denmark and Finland, Viaplay offers live sports, the latest international TV releases, original drama, all-time classics and film premieres, as well as kids’ most-loved animation and series.
Viaplay is available through its own website, connected TVs, smartphone and tablet apps (Android or iOS), games consoles and devices like Apple TV and Google Chromecast.
Deadline said it was not clear how the deal would affect the upcoming launch of the Disney+ service in the area.
The official release on the deal explained, “In addition, NENT Group will continue to offer Disney Channel, Disney Junior and Disney XD to its Viasat pay-TV subscribers across Sweden, Norway, Denmark and Finland. Viasat subscribers will also have access to extended catch-up of the latest series from the Disney TV channels.
“This agreement will extend our relationship with Disney to nearly 20 years and showcases both the popularity of their content with our viewers and the fantastic viewing experiences available on Viaplay and Viasat. We will now show even more of the world’s biggest films and series for years to come,” said Filippa Wallestam, NENT Group Chief Content Officer.
“We are delighted to extend and expand our content partnership with NENT Group as we together look to bring Nordic audiences more original stories across more screens from the legendary 20th Century Studios,” added Hans van Rijn, SVP and Country Manager of The Walt Disney Company Nordic. “Furthermore, we are thrilled to continue to offer Viasat subscribers our full portfolio of the Disney TV channels.”