Bob Chapek and Kevin Feige To Host Panel at SXSW in March
Those heading to South By Southwest this Spring won’t want to miss a panel discussion led by Bob Chapek and Kevin Feige. The official title for the event is: Technology + Storytelling = Magic.
The during the event Feige (Marvel Studios’ President/Chief Creative Officer and Parks Chairman Chapek will talk about the ways that experiential storytelling plays a pivotal role in the future of theme parks and most important the Disney franchise.
This topic couldn’t be more relevant with the recent opening of Star Wars: Galaxy’s Edge on both coasts, the Avenger’s Campus coming to Disneyland , Pandora: The World of Avatar at Walt Disney World and Disney’s efforts to incorporate Guardians of the Galaxy into the theme park lineup.
“Today’s technological revolution is changing the game when it comes to experiential storytelling, and Disney is staying ahead of the curve by leveraging emerging tech to revolutionize the Guest Experience,” reads SXSW’s official description. “In this conversation, Bob Chapek, Chairman of Disney Parks, Experiences, and Products, will be joined by Kevin Feige, President, Marvel Studios, and Chief Creative Officer, Marvel, and Disney Imagineers to give attendees a behind-the-scenes look at some of the incredible innovations Disney uses to bring stories to life at destinations around the world.”
Feige and Chapek’s session is scheduled for March 13 from 12:30 to 1:30 p.m. at an SXSW location to be announced.
For more information about other programs coming to SXSW and information on tickets you can visit the official website here.
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