Disney Theme Parks Receives Four IAAPA Awards
Congratulations Disney! Yesterday we announced that the company was nominated for THEA awards, this morning Grammy nominations poured in and tonight Disney just shared that the company has also been recognized with four International Association of Amusement Parks and Attraction (IAAPA) Brass Ring Awards for immersive products and atmospheric entertainment!
Three of those awards went to the incredible Star Wars: Galaxy’s Edge expansions which earned three Brass Ring awards for experiential merchandise items found at Black Spire outpost in Batuu.
Best Hard Good Item
The first awards went to the personalized lightsabers created by the guests at Savi’s Workshop. During this fun interactive experiences guests get to make a wide variety of choices including the selection of a kyber crystal to make a lightsaber that is uniquely you!
Best Visual Merchandising
This award went to the Droid Depot where guests can choose the parts for their very own astromech droids which they can then use to interact with elements around Black Spire Outpost.
Last but not least is an award for PORGS! That’s right, this loveable bit of merch was recognized not only for the cuddly item itself but also for the guest experience of choosing your own Porg from the creature stall.
“We have created an entirely immersive experience that weaves the story of Batuu through every point in the land,” said Kareem Daniel, president, Walt Disney Imagineering Operations, Product Creation, Games and Publishing. “From attractions to products, the creative storytelling of The Walt Disney Company is behind it all to actively engage and immerse Guests in the stories we tell.”
Last but not least in the live entertainment category, the Brass Ring Award for Best Atmosphere went to the Green Army Drum Corps. This team of toys marches through Toy Story Land at Disney’s Hollywood Studios throughout the day to play lively percussion sets!
“It’s incredible to see the effect that atmosphere entertainment has on our guests and the Green Army Drum Corps is no exception,” said David Lightbody, senior vice president for Disney Parks Live -Entertainment. “We are thrilled to have been recognized by IAAPA for this talented group of musicians that help bring Toy Story Land to life and involve our guests in fun and memorable ways.”
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