Bob Iger Now Offering Masterclass on Business Strategy and Leadership
Whether your a business professional, a Disney-lover or both we’ve got the perfect way to spend your wintry evenings! Disney CEO Bob Iger is now offering a course on Business Strategy and Leadership on Masterclass.com.
This exclusive offering features 13 lessons covering a wide range of topics from time management to building your brand. The course is $90 or FREE for those who sign up for a Masterclass subscription at $15 a month.
It includes access to videos and a class workbook and the freedom and flexibility to study anywhere from your home office to the neighborhood Starbucks.
Let’s take a closer look at the modules that will be on offer:
Disney enthusiasts are sure to love the Case Study lesson where Iger talks in detail about the acquisition of Pixar and why its good to take risks!
The second half of the course is sure to offer some incredible insights and covers a wide range of topics including Disney’s acquisition of Marvel as well as the development of Disney Plus, the new streaming service that launched two days ago and is already boasting $10 million subscribers!
Masterclass had this to say about adding Bob Iger to a course list that includes everything from learning storytelling from Neil Gaimen to acting from Helen Mirren: “Bob is one of the best CEOs in the world. He’s a master strategist and leads with the utmost integrity,” said David Rogier, co-founder and CEO of MasterClass. “If you want to lead or understand how the best do, you have to take this class. In addition to the practical lessons, Bobs explains the strategy behind Disney’s most momentous initiatives, from the Pixar and Marvel acquisitions to building Disney+.”
The boss of one of the world’s most influential companies, Iger has expanded on Disney’s illustrious history with a focus on creativity, innovation and global expansion. He led the company through key acquisitions, including Pixar in 2006, Marvel in 2009, Lucasfilm in 2012, 21st Century Fox in 2019, and its watershed expansion into Mainland China with the opening of the Shanghai Disney Resort in 2016. His emphasis on technological innovation and the expansion of Disney’s creative offerings led to the successful launch of ESPN+ in 2018 and the recent launch of the highly-anticipated Disney+ streaming service this week. During his tenure, Disney has received numerous awards including being named one of the “Most Reputable Companies” in both America and the world by Forbes (2006-2019) and one of the “World’s Most Admired Companies” by Fortune (2009-2019). An industry titan, Iger was named one of Forbes’ “World’s Most Powerful People” (2018) and one of Fortune’s “25 Most Powerful People in Business” (2006, 2007).
“I’ve had some great teachers and have learned many lessons,” said Iger. “With my MasterClass, I want to give back and impart what I’ve learned throughout my career. I’ll share insights into a number of things, including how Disney – and our great brands – operate, core leadership attributes, managing creativity and creative processes, creating a strategy and taking big risks.”
More information on the course can be found here. There is also the option to ‘gift’ the course if you’re still searching for that perfect Christmas gift!
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