Funko Releases Disney Villains Cosmetic Line
Now there are even more ways to be wicked with a brand new make-up line from Funko! The Seattle-based company with a cult-following for their cute collectibles and accessories is getting into the cosmetics business- Disney style!
Featured in a recent report on CNBC, the cosmetics line will be based around the Disney Villains – Ursula, Maleficent, Cruella De Vil and the Evil Queen. Included in the collection will be bronzers, lip gloss, highlighters, eye shadow, eyeliner, blush and make-up brushes. In classic Funko fashion each character will have a distinct color palette, theme and pop style!
According to Josh Silverman executive Vice President of global product commercialization at Disney parks, experiences and products, “Through unique activations and outstanding product, we’re bringing Disney’s most iconic and glamorous villains out of the shadows and into the limelight. The new Funko cosmetics line is a great example — and we continue to be impressed with Funko’s innovative spirit and unique offerings that speak to fans of all ages.”
Funko feels that there is a huge overlap between fans who love makeup and those who love to collect Funko Pop! making the collection a natural fit for the brand. The products are being manufactured by Taste Beauty and will be available exclusively at Ulta Beauty online and in stores. As a matter of fact, some of the collection is already featured in the September Ulta flyer- take a look!
When available the limited-edition eye and face palettes will retail for $24 each, lip gloss for $10, eyeliner $10 and the cosmetic brush and bag set for $24.00.
Funko has long been the benchmark for pop culture popularity. The company’s motto is “everyone is a fan of something and now, more so than ever, fans have been encouraged to not just tell people they like a certain fandom, but to show off that fandom in public.
“Our Funko Pop and Disney cosmetics collection based on the Disney villain franchise is another whimsical way for fans, collectors and beauty aficionados to wear, travel with and display their fandom,” said Molly Hartney, Funko’s chief marketing officer.
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