Aladdin Reboot Continues Impressive Box Office Run
Let’s give some perspective. With $12.1 in the bank on Tuesday, May 28, Disney’s Aladdin reboot posted live-action remake financials second only to Beauty and the Beast (March 21, 2017).
Memorial Day Magic for Aladdin Reboot
Deadline’s Anthony D’Alessandro explained:
Beauty and the Beast also previously owned the second-best Tuesday for the Disney tentpole subgenre with $9.4M on March 28 that year. Also, to give you an idea of how strong the wattage is on Aladdin, its Tuesday was 66% higher than Solo: A Star Wars Story‘s post-Memorial Day Tuesday last year ($7.3M).
Through five days, the Guy Ritchie-directed movie counts $128.9M and will likely see on average a 60% decline in Weekend 2 to $36M-$40M (give or take). Reason being for that steep take is because Aladdin will be coming off that great Friday, which was puffed up by $7M previews, and a strong $30M Sunday due to the holiday which made the same amount of cash as of Saturday.
That’s pretty good considering the mixed reviews given by many critics. I think they were a little harsh on the Aladdin reboot, myself, as I enjoyed the film immensely.
Low Expectations, High Yield
But I’ll admit that I had low expectations. Which puts me in good company. Forbes’ Scott Mendelson wrote:
Aladdin is significantly overperforming after a Fri-Mon Memorial Day weekend frame which kept going up in terms of estimates.
For reference, Disney stated on Sunday morning that the film would earn around $105 million over four days (even as everyone else guesstimated $112 million) only to state that it would presumably earn $113 million on Monday morning once the numbers were in. Well, by Tuesday, the numbers were in, and Aladdin had earned $91 million over its Fri-Sun frame and $116.8 million over the whole holiday. That was a ridiculous 3.76x multiplier, bigger than any “big” Memorial Day release in recent years save for Men In Black 3 ($69 million from a $17.6 million Friday) in 2012.
What’s also surprising — at least to me — is that I enjoyed the Dumbo reboot even more. But that’s for another article. Tell us, what did you think of Aladdin (or Dumbo)?