Almost Half Of America Tuned In For Disney|ABC Television’s “25 Days of Christmas”
Did you enjoy all of the holiday specials on ABC this year? Well you were’t alone! Nearly half of America’s TV viewers celebrated the merriest time of the year with Disney|ABC Television’s “25 Days of Christmas” holiday-themed programming. The month of December was filled with special Christmas-themed episodes and the return of “The Great Christmas Light Fight”. Viewers also enjoyed “The Great American Baking Show: Holiday Edition” and timeless animated classics and holiday films.
Disney|ABC Television’s content reached more than 134 million unique total viewers, which is 44% of the viewers in U.S. TV households. “25 Days of Christmas” included festive specials, classic holiday movies and returning favorites across ABC, Freeform, Disney Channel, Disney XD and Disney Junior.
Freeform was the number one cable network during the event (6:00-11:00 p.m.) among Women 18–4 and Females 12–34, making this the 9th straight year Freeform has led in those two Nielsen measures. Freeform’s “25 Days of Christmas” programming also reached over 60 million unique total viewers on traditional television and an additional 11 million views across on-demand platforms.
Source: TV via The Nielsen Company, Live +3 day data, 12/01-12/25/18. Reach via The Nielsen Company (NPower), 12/01-12/25/18, Mon-Sun 6a-6a, Holiday Programming across Freeform, ABC, DC, DXD, DJ, excluding non-commercial content. 6-minute qualifier. Also, On demand via Freewheel and comScore. 12/01-12/25/18.
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